About me
I like making things.
Since before I knew what for.
My name is Mikel Dewisme, I am 22 and I live in Barcelona. I design interfaces, write the code, build the sites and shoot the videos. Usually all on the same day.
I started at twelve making thumbnails for YouTubers and ended up shipping apps on the App Store. Along the way one worked and one did not, and this page tells both.
5
years building product
2
apps shipped
+123,000
followers built
My story
Twenty two years, the short version.
Twelve years old
Thumbnails for YouTubers
The first thing I ever designed was video thumbnails for YouTubers, on commission and for very little money. Photoshop long before code. That is where I learned the one thing I have never forgotten: an image has half a second for someone to decide whether to click or keep scrolling.
UAB
Interactive Communication
I picked the degree that mixed design and technology instead of choosing one of the two. My final project was on SEO and generative search, meaning how language models find things, and it was graded 10 out of 10 with honours. It has turned out to be the most useful thing I studied.
2021
Working and studying at the same time
I joined a software company right after starting my degree and I have been there five years. Interface design, video production, marketing and the websites. Holding a full time job alongside university teaches one unglamorous and very rare thing: finishing what you start.
84,000 followers
An account that was about something else
My TikTok grew to 84,000 followers talking about TV shows and films. I am turning it into an account about what I build, and that means starting almost from zero on reach with an audience that came for something else. I tell it because it is the most expensive lesson in distribution I have paid for.
LoopTV
The one that never shipped
TV Time, the app millions of people used to track their series, announced it was shutting down. I built LoopTV in Flutter to catch those people: accounts, sync, library import and both stores, ready in time for the date. I made it. And it did not work. It is the one I keep out of the shop window and the one I learned the most from.
March 2026
Lumi, the one that did
I made Lumi as an experiment halfway through my degree. I posted twice, it went to a million views and I parked it to finish my studies. Eight months later it still has 4.9 stars and people writing in it every day. It taught me the exact opposite of LoopTV.
Today
Build it, and make it findable
Both at once, which is where I think the interesting part is. I design the interface, write the code, build the site and make sure Google and the models know it exists. It is what I do for my own things, and it is what I can do for yours.
When I shut the laptop
What I do with the other hours.
Gym
Push, pull, legs, five days a week. It is what puts the rest of the day in order, not the other way round.
Running
Three runs a week, working up to ten kilometres without stopping. I am about halfway there, honestly.
English
From B1 to C1 before December, without paying a euro. The bottleneck is speaking, so the plan is almost all speaking.
Making up my own mind
I make myself form an opinion on what is going on by reading the facts instead of the headlines. It is much slower and it is worth it.
Education
Where I learned each thing.
- 01
BA in Interactive Communication
Universitat Autònoma de Barcelona. Design, technology and communication in the same degree, which is exactly where I work.
- 02
Final degree project: 10 out of 10 with honours
On SEO and generative search. How language models find, read and cite websites. I wrote it before it was a service.
- 03
Five years building product
At a software company, full time: interface, video, marketing and web. Learned by shipping, not on a course.
- 04
Swift and SwiftUI, on my own
Nobody taught me how to publish an app on the App Store. I learned by publishing one, getting it wrong and sending it back to review.
That was me.
Now what about you?
Half an hour, no strings and no slide deck. You tell me what you are working on and I tell you frankly whether I can help or not.